01 About Isaac
Isaac at Lake Merritt, Oakland

I'm Isaac. I grew up in Oakland, and I climb the roofs myself.

I started Isaac Roth Solar in 2021, after seven years working under a master electrician doing residential and small-commercial work across the East Bay. By then I'd seen enough "national-brand" installs done by underpaid sub-crews to know there was a better way to do this.

Today I run a small, hand-picked operation. 200+ installs across Oakland, Berkeley, Piedmont, Alameda, Albany, and the East Bay hills. Most of those started with me showing up at a kitchen table with a tape measure and a sketchpad — not a sales script.

I'm NABCEP-certified, CSLB-licensed (#1098432), fully bonded, and insured. I'm also a real person who picks up the phone, answers texts, and tells you the truth even when the truth is "don't put solar on this roof yet."

When I'm not on a roof I'm usually on a bike somewhere in the hills, or eating my way through Temescal with my partner and our dog. If you're an East Bay neighbor thinking about solar — let's talk.

Book a visit with Isaac → See what I do
02 On the job

Most days I'm up there.

A few moments from the last year of work across the East Bay.

03 The long version

How I got here.

2014

Apprenticing under a master electrician

Started in residential and small-commercial electrical across Alameda County. Spent four years learning to do it right.

2018

NABCEP-certified PV installer

Got my certification, focused on solar full-time, kept doing electrical on the side.

2021

Founded Isaac Roth Solar

Started my own shop after one too many bad national-brand installs. Two-person crew, hand-picked.

2024

200+ East Bay installs

Crossed 200 installations across the East Bay this fall. Most of them within five miles of where I grew up.

Today

Walking your roof, maybe this week

Limited capacity — I take ~25 installs a year so I can stay on every job from quote to power-on. Book ahead if your roof is ready.

04 How I work

Three things I actually care about.

01

I show up

If I say Wednesday at 10, I'm there at 9:55. If something changes, you hear from me before you have to ask.

02

I tell you the math

Real numbers, year one through year ten. With the federal credit and without it. Honest assumptions.

03

I don't oversell

If your roof can do 6.8 kW, we install 6.8 kW. Not 9. The math has to work for you, not for my month.

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