I started Isaac Roth Solar in 2021, after seven years working under a master electrician doing residential and small-commercial work across the East Bay. By then I'd seen enough "national-brand" installs done by underpaid sub-crews to know there was a better way to do this.
Today I run a small, hand-picked operation. 200+ installs across Oakland, Berkeley, Piedmont, Alameda, Albany, and the East Bay hills. Most of those started with me showing up at a kitchen table with a tape measure and a sketchpad — not a sales script.
I'm NABCEP-certified, CSLB-licensed (#1098432), fully bonded, and insured. I'm also a real person who picks up the phone, answers texts, and tells you the truth even when the truth is "don't put solar on this roof yet."
When I'm not on a roof I'm usually on a bike somewhere in the hills, or eating my way through Temescal with my partner and our dog. If you're an East Bay neighbor thinking about solar — let's talk.
A few moments from the last year of work across the East Bay.
Started in residential and small-commercial electrical across Alameda County. Spent four years learning to do it right.
Got my certification, focused on solar full-time, kept doing electrical on the side.
Started my own shop after one too many bad national-brand installs. Two-person crew, hand-picked.
Crossed 200 installations across the East Bay this fall. Most of them within five miles of where I grew up.
Limited capacity — I take ~25 installs a year so I can stay on every job from quote to power-on. Book ahead if your roof is ready.
If I say Wednesday at 10, I'm there at 9:55. If something changes, you hear from me before you have to ask.
Real numbers, year one through year ten. With the federal credit and without it. Honest assumptions.
If your roof can do 6.8 kW, we install 6.8 kW. Not 9. The math has to work for you, not for my month.